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Free Materials
Using the Materials

Flu Vaccine Promotion Materials for Nonprofits and Other Organizations

We invite organizations to partner with us in this family- and community-oriented campaign to say no to flu. Flu’s Gonna Lose is a campaign designed to help families stay healthy and productive during influenza season.

PKIDs encourages organizations to use the materials found in this resource guide as tools to keep your communities as flu-free as possible this year. Please adapt the materials in anyway you like—there are no restrictions for their use.

If you would like assistance, please contact our office and we’ll be happy to help you


We encourage organizations to use these materials as they like and offer them ready-to-go with the insertion of your organization’s information. Please feel free to keep or remove PKIDs’ information, as it is more important to us that the health message gets out to families than for our name to be on that message. The choice is yours.

Each title is a link to a Word document that may be downloaded for your use. Please pass these on to others who would find them useful.

IMPORTANT NOTE: Please look for the yellow highlighted text in each document as that is where you will insert the name of your organization; or you will find instructions that you will then need to delete from the text after reading. Some documents contain highlighted text only at the bottom in small font.

Flu Facts
The Centers for Disease Control and Prevention provides a straightforward look at influenza and the vaccine that prevents infection.

Flu Vaccine
A question and answer document about the vaccine used to prevent influenza infection.

About Influenza
A question-and-answer document providing a more in-depth look at the influenza virus and its complications.

Flu and Schools
School-specific tools for preventing the spread of influenza.

Press Release
Sample press release for use by local PTA to alert community members to the Flu’s Gonna Lose campaign and the importance of prevention.

Target Group Letter
Sample letter alerting parents and students to the oncoming flu season and providing tips for staying healthy.

Vaccine Clinics
A how-to guide on setting up a flu vaccine clinic in your area to inform community members about influenza and vaccination and to provide immunizations to those wanting protection.

These scripts are used by radio announcers as public service announcements. They are usually happy to help and it’s free!


Organizations excel at reaching their target groups with important information throughout the year. We offer the following suggestions for determining how best to use the Flu’s Gonna Lose materials.

Late September

Send the target group letter to individuals or for insertion in a newsletter or other publication that will reach your intended audience.

Set up a section on your website displaying the provided informative sheets on influenza and methods of prevention.

Appoint a committee to set up a flu clinic at a convenient location just after Thanksgiving. They’ll need to be working on it now to get everything in place when the time comes.


Send the Flu Facts to the target audience.

Distribute the press release to health reporters or editors with the local and regional media. A call to the newspaper or TV or radio station will give you the name of the health reporter or editor, along with their preferred method of contact and the email address or fax number to use when sending the release.

Reaching out to the community through the media is a great way to alert community members to the need for practicing prevention when it comes to influenza.

Send the PSAs along with some of the information sheets to the health reporters and editors at the radio stations. Simply call the radio stations and ask for the PSA recipient’s name and contact information. Include the cover letter explaining why you feel it’s important for them to air the provided information.

Post reminders around the neighborhood about the upcoming flu clinic.


Send a reminder out about the flu vaccine clinic, with date(s) and times listed.

Late November/Early December

This is a time that CDC will be pushing for folks to make sure and get their flu vaccine if they haven’t already done so. It would be an ideal time for your organization to do the same by holding your flu vaccine clinic.

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Information is the power
parents have over disease.